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The diversity of

PRUNETI'S FAMILY

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/Pruneti's Family/

From 1800 to today: our roots

1872

/The beginnings of everything/

There’s no point in looking for the origins of our family, so distant as to seem that it has always been present in San Polo in Chianti: we should cross too many centuries, too many battles, too many vicissitudes.

At any rate, thanks to some written records and to the memory of the older citizens of the town, we can go back as far as the mid-nineteenth century

1900

/The first trade/

At the end of the nineteenth century, the marketing of family-grown products grown began. This included wheat, oil, figs and wine and they could be found in the Florentine markets and in establishments between Florence and the Arno valley. The next phase included the production of the Giaggiolo (or Iris) whose bulbs were requested by the most important and famous French perfume makers who used it as the essence of their perfumes.
It is at this moment that we can truly talk about the birth of the Pruneti farm.

2003

/Gionni and Paolo: a turning point/

After the third generation, Paolo and Gionni Pruneti take over the family business. The Pruneti brothers decide to specialize in the production of olive oil with particular attention dedicated to each production phase: from the restoration of long-standing olive groves to the choice of land and cultivars for the new ones, from pruning techniques to the improvement of the pressing process, and, of course, extending to the conservation of the olive oil itself.

ORA

/Pruneti Today/

The decision to expand the olive oil market with respect to traditional direct sales led to the sale of the product in both Italy and abroad.

This choice resulted in Pruneti receiving numerous awards and recognition all over the world.

1872

/The beginnings of everything/

There’s no point in looking for the origins of our family, so distant as to seem that it has always been present in San Polo in Chianti: we should cross too many centuries, too many battles, too many vicissitudes.

At any rate, thanks to some written records and to the memory of the older citizens of the town, we can go back as far as the mid-nineteenth century

1900

/The first trade/

At the end of the nineteenth century, the marketing of family-grown products grown began. This included wheat, oil, figs and wine and they could be found in the Florentine markets and in establishments between Florence and the Arno valley. The next phase included the production of the Giaggiolo (or Iris) whose bulbs were requested by the most important and famous French perfume makers who used it as the essence of their perfumes.
It is at this moment that we can truly talk about the birth of the Pruneti farm.

2003

/Gionni and Paolo: a turning point/

After the third generation, Paolo and Gionni Pruneti take over the family business. The Pruneti brothers decide to specialize in the production of olive oil with particular attention dedicated to each production phase: from the restoration of long-standing olive groves to the choice of land and cultivars for the new ones, from pruning techniques to the improvement of the pressing process, and, of course, extending to the conservation of the olive oil itself.

ORA

/Pruneti Today/

The decision to expand the olive oil market with respect to traditional direct sales led to the sale of the product in both Italy and abroad.

This choice resulted in Pruneti receiving numerous awards and recognition all over the world.

/Our certifications/

ORGANIC
agriculture

Toscano IGP
“Colline di Firenze”

DOP
Chianti Classico

DOCG
Chianti Classico

100%
Pruneti

/Our production process/

The oil mill is the special place for the production of extra virgin olive oil. It is precisely here that our experience, intuition and passion, knowledge and technology come into play, determining in a very short time the organoleptic properties of this fresh and wonderful olive juice.

Cultivation

For over 160 years we have been cultivating our olive groves following the principles of organic farming

Collection

The olives are harvested by hand at the moment of optimal maturity of each of the different varieties

Crushing and extraction

The olives are pressed and the oil is extracted through a mechanical process. This procedure uses nitrogen to maintain extremely cold conditions

Bottling

When bottling, nitrogen is inserted into each bottle to preserve the flavors and aromas and to lengthen preservation

Sale

We carefully select our partners and take special care of our international customers

DISCOVER THE ENTIRE PRODUCTION PROCESS

/The Art of Extra Virgin Olive Oil/

More than 10,000 people have already bought Pruneti

11,00 € – 27,50 €
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14,00 € – 34,00 €
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16,50 € – 51,00 €
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17,50 € – 56,00 €
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27,00 €
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13,00 € – 32,00 €
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170,00 €
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35,00 €
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32,00 €
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DISCOVER OUR PRODUCTS

/Why choose Pruneti/

Pruneti: an excellent choice

The value is in the raw material

We care for our olive trees 365 days a year

AWARD-WINNING PRODUCTS

Our products have consistently and continually been rewarded for over 10 years

PRODUCT EXCELLENCE

Our attention to the quality of the raw material and to each phase of production make the final product unique and unmistakable

ORGANIC AGRICULTURE

We follow organic farming guidelines in all our fields in order to respect the planet and its biodiversity. This is our contribution to guaranteeing the future for those to come

DISCOVER OUR PRODUCTS

/Nice To Meet You/

Welcome to Pruneti Nice to Meet You.  This is a collaborative project between Pruneti and Polimoda Firenze to seek innovative ways to diffuse the culture of extra virgin olive oil.  Our goal is to get younger generations from all over the world talking about what it means to explore agood, healthy and sustainable lifestyle – 100% made in Chianti Classico!

An innovative
and refined design

Innovative, refined and handmade, the packaging has been created by Alessia Quilici, Federica Spinuso and Francesca Bocci for a limited edition of 100 numbered pieces.

This collaborative project interprets the contemporary vision of the Pruneti brand and the continuous pursuit of excellence as the founding element of a new vision of Made in Italy. Beyond simply considering the finished product, our goal is to establish a distinctive Made in Italy stylistic code, evident and traceable in all areas of Italian expertise, quality that derives directly from pursuit of beauty and excellence, intrinsic elements of Italian culture.

  • Exclusive limited edition
  • Expression of a healthy, good, sustainable lifestyle, 100% made in Chianti Classico
SEE THE PRODUCT

/Gift Box/

Pruneti has created numerous gift boxes with several of its products and varied packaging.  Give the gift of a quality tasting.

I want to give a gift

/About us/

more than 500 people said what they think about us

Owners will accompany you through the tasting of the delicates oils or wine. The staff was helpful, interesting and friendly. She even delayed closure for us to be able to taste olive oil. Don't miss it!
Ju labbé
Ju labbé
We sampled the 9 different olive oil flight. It was an incredible tasting experience. What we thought was good olive oil back in the States, paled in comparison with any of the Pruneti oils. We have a whole new perspective on how to judge the quality of olive oil after our time at Pruneti Plus the beautiful building is new and very modern. It’s a cant miss if you’re in the area!
Mike Tocco
Mike Tocco
The oil tasting was a very nice experience! The staff is very friendly, and happy to help with all of your questions!
Neil Bedwell
Neil Bedwell
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/Where to find us/

The Chianti Classico region is found in the provinces of Florence and Siena.

Pruneti locations are:

  • PRUNETI EXTRA GALLERY Firenze – Piazza del Limbo 2
  • PRUNETI EXTRA GALLERY Greve in Chianti – Piazza Trento 1
  • FRANTOIO PRUNETI, San Polo in Chianti – Via dell’Oliveto 24

FAQs

It is a superior category of olive oil obtained directly from olives and is extracted by solely mechanical means. It may contain free acidity expressed as oleic acid at a maximum of 0.8g per 100g and must be free of organoleptic defects.

There are organoleptic properties that, through professional tasting, permit us to distinguish an excellent extra virgin olive oil from one of medium industrial production. Contrary to common belief, the color of an extra virgin olive oil is not a guarantee of its quality.

To produce an excellent extra virgin olive oil, it is not enough to just have the raw material and production machinery. What is essential is the expertise, the specific knowledge, integration of new technologies and then a lot of passion. For this reason, for over 160 years, 365 days a year, we take care of our 30,000 olive trees in the heart of Chianti Classico, and we produce extra virgin olive oil following a 100% Pruneti production chain. Each phase of the production is carefully controlled in every single detail: from the harvesting and care of the fields to the pressing and bottling, to the sale to the Pruneti consumer.

The natural oxidation process of extra virgin olive oil causes the disappearance of the aromas and flavors that characterize it. This is known as the aging of the oil.  It is not possible to eliminate this process, but to ensure our customers a product that maintains the organoleptic properties for as long as possible we use dark glass bottles.  We also preserve the extra virgin olive oil under nitrogen to eliminate oxygen.  In addition, after pressing, the oil is filtered and exposure to sources of heat and light is avoided. 

A bottle of extra virgin olive oil must be kept away from light, air and heat sources.  This helps preserve its nutritional and organoleptic integrity. To make sure that our oil remains unchanged until the moment of opening, we use a nitrogen bottling line that injects a minimum amount inside each bottle. Additionally, we pack our extra virgin olive oil inside dark colored bottles or special light-filtering packaging.

In the SHOP section we have created filters that can guide you in purchasing the extra virgin olive oil that best suits your tastes and those of your loved ones.

No, extra virgin olive oil is a food characterized by natural, fresh and herbaceous aromas and flavors. Extra virgin olive oil is a fundamental ingredient in the preparation of a dish, and can be responsible for its success. For this reason it is important to taste and know an oil before using it, so as to combine its characteristics with the most suitable foods.

Because we guarantee excellence at all phases of production, starting from top quality 100% Italian Olive Oil to the bottle that you find on the dining table

On the page dedicated to the individual product you can find detailed descriptions of each of our products. If you prefer, on the Shop page you can filter the products according to the parameters that best suit your needs.

Yes, we guarantee delivery within the indicated times

Call or write to us.  We are happy to listen to what you need and will do our very best to accommodate you.

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Frantoio Pruneti

Via dell’Oliveto, 24

San Polo in Chianti (FI)

0039 055.8555091

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Do you need assistance?

  • frantoio@pruneti.it
  • +39 3534054209