San Polo in Chianti, 03/05/2021 On 8 March 2021 Pruneti will launch an awareness campaign to promote contemporary talent and female leadership. From Kamala Harris to Samantha Cristoforetti, Pruneti has selected 9 women as “honorary ambassadors” for their exemplary perseverance and courage. One type of oil from the three collections is dedicated to each of them. Pruneti has always celebrated contemporary talent and female leadership. The company sees gender as a factor in competitiveness and innovation and promotes equity and equality between both genders and generations. “For me and my brother,” explains Gionni Pruneti, “it has always been natural to involve and encourage female participation in our company. This approach is part of the way we are and is one of the fundamental values that our family has passed on to us, together with honesty and respect for our land, the Chianti Classico.” “The excellence of our extra virgin olive oil is the result of these valuable teachings, continuous research, and commitment and is the consequence of a perfect synergy between wisdom, work, sacrifice and feminine intuition.” The “feminine” is an essential value of the century-plus Pruneti philosophy, starting from the role played by the women in the family in processing the iris flowers, to the choice of the female images portrayed in the Renaissance masterpieces that appear on the labels of the Monocultivar Collection, the flagship line of Pruneti extra virgin olive oils. “We have personally selected,” underlines Paolo Pruneti, “nine women with international profiles, all symbols of female emancipation and icons of talent and courage in their professions – from art and literature, to astrophysics, politics and science. To each of them we have dedicated one of the 9 oils in the 3 Pruneti collections.For the Monocultivars we have chosen Maria Callas, Frida Kahlo and Serena Dandini, 3 independent-minded and counter-current figures for 3 unique and inimitable oils…from the mildest to the spiciest. The Fruttati collection is, rather, dedicated to 3 women who have made their constant commitment their success – Svetlana Zakharova, Kamala Harris and Maria Rosaria Capobianchi. The three oils of the Colline di Firenze collection – the perfect synthesis of exploration, balance of flavors and pursuit of excellence – Samantha Cristoforetti, Aurora Mazzucchelli and Marion Mahony Griffin. A choice that pays homage to the entire female universe through nine leaders who have written and continue to write the future with their daily commitment and dedication – women who represent, especially in today’s world made more fragile by the pandemic, an example for future generations. Not an event, but a project of social relevance and leadership education, which we plan to celebrate annually, in order to sensitize girls and young women to a world that is still too masculine, and to learn how to invest in their skills and trust in their own talent. And Pruneti sets a good example every day, as evidenced by the selection of the operational team, where female figures excel: Sonia Lapini CFO, Irene Innocenti Quality Manager, Katy Lapini Pr & Brand Manager, Sofia Bonechi Pruneti Life Style Promoter.
It is a superior category of olive oil obtained directly from olives and is extracted by solely mechanical means. It may contain free acidity expressed as oleic acid at a maximum of 0.8g per 100g and must be free of organoleptic defects.
There are organoleptic properties that, through professional tasting, permit us to distinguish an excellent extra virgin olive oil from one of medium industrial production. Contrary to common belief, the color of an extra virgin olive oil is not a guarantee of its quality.
To produce an excellent extra virgin olive oil, it is not enough to just have the raw material and production machinery. What is essential is the expertise, the specific knowledge, integration of new technologies and then a lot of passion. For this reason, for over 160 years, 365 days a year, we take care of our 30,000 olive trees in the heart of Chianti Classico, and we produce extra virgin olive oil following a 100% Pruneti production chain. Each phase of the production is carefully controlled in every single detail: from the harvesting and care of the fields to the pressing and bottling, to the sale to the Pruneti consumer.
The natural oxidation process of extra virgin olive oil causes the disappearance of the aromas and flavors that characterize it. This is known as the aging of the oil. It is not possible to eliminate this process, but to ensure our customers a product that maintains the organoleptic properties for as long as possible we use dark glass bottles. We also preserve the extra virgin olive oil under nitrogen to eliminate oxygen. In addition, after pressing, the oil is filtered and exposure to sources of heat and light is avoided.
A bottle of extra virgin olive oil must be kept away from light, air and heat sources. This helps preserve its nutritional and organoleptic integrity. To make sure that our oil remains unchanged until the moment of opening, we use a nitrogen bottling line that injects a minimum amount inside each bottle. Additionally, we pack our extra virgin olive oil inside dark colored bottles or special light-filtering packaging.
In the SHOP section we have created filters that can guide you in purchasing the extra virgin olive oil that best suits your tastes and those of your loved ones.
No, extra virgin olive oil is a food characterized by natural, fresh and herbaceous aromas and flavors. Extra virgin olive oil is a fundamental ingredient in the preparation of a dish, and can be responsible for its success. For this reason it is important to taste and know an oil before using it, so as to combine its characteristics with the most suitable foods.
Because we guarantee excellence at all phases of production, starting from top quality 100% Italian Olive Oil to the bottle that you find on the dining table
On the page dedicated to the individual product you can find detailed descriptions of each of our products. If you prefer, on the Shop page you can filter the products according to the parameters that best suit your needs.
Yes, we guarantee delivery within the indicated times
Call or write to us. We are happy to listen to what you need and will do our very best to accommodate you.